Prince Harry Launches a New Sustainable Travel Initiative Called Travalyst

The news comes just weeks after the royal was criticized for taking a private jet.

The Duke Of Sussex Attends The Sentebale Audi Concert
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Prince Harry isn't letting accusations of hypocrisy stop him from campaigning for sustainable travel practices. The Duke of Sussex is launching a travel initiative just weeks after he and his wife Meghan received backlash for taking a private jet while also being vocal about fighting climate change—criticism which was in part assuaged by the news that the flight was carbon neutral.

Prince Harry announced the new project, titled Travalyst, today at a symposium in Amsterdam. He's partnering with leading brands in the industry, including Booking.com, TripAdvisor, Skyscanner, Ctrip, and Visa, to create an organization "aimed at improving conservation, environmental protection and expanding local community economic development by encouraging sustainable tourism practices across the travel industry," per a press release about the initiative. He's reportedly been working on it for two years.

"Travel has the unparalleled power to open people’s minds to different cultures, new experiences and to have a profound appreciation for what our world has to offer," Harry said in a statement.

"As tourism inevitably grows, it is critically important to accelerate the adoption of sustainable practices worldwide; and to balance this growth with the needs of the environment and the local population. Bringing companies, consumers and communities together is our best chance to protect destinations and ecosystems for future generations."

At the event this morning, he also seemingly acknowledged recent controversies, without explicitly naming them.

"We can all do better, and while no one is perfect we are all responsible for our individual impact,” he said. Harry also flew commercial to Amsterdam, which he says he does "99 percent" of the time, but during a Q&A, he also reiterated that sometimes he uses other travel methods (like private jets) to "ensure that my family are safe."

Thus far, details are slim in terms of Travelyst's specific focus and course of action in the months to come, but we'll be sure to update you as soon as more information is released. In the meantime, visit travalyst.org for details.

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