Jasmine Roth may have only joined the HGTV family a year ago, but the 35-year-old has quickly made a name for herself in the home reno world with her unique approach to California properties. With Hidden Potential in the midst of Season 2, Jasmine has stayed busy, starring in two other series on the network—A Very Brady Renovation and Rock the Block—not to mention, she’s still active in her company, Built Custom Homes. Plus, when she’s not rocking a hard hat, she’s curating The Shop by Jasmine Roth.
Although she didn’t know it then, Jasmine found her passion of building early on in life while growing up in Virginia. With her dad in the garage, she built treehouses, playhouses, beautiful sheds, and even made furniture. After rediscovering this passion years later, Jasmine has amassed an estimated net worth of $900,000, according to Celeb Live Update. (Editor's note: Take that figure with a grain of salt—the site doesn't reveal how, exactly, the number was calculated, and acknowledges that they do not know her salary.)
Now, with several projects in the works and exciting premieres in the near future, here’s a look back at how Jasmine got to where she is today.
2005: Jasmine becomes a real estate agent in Boston.
More than a decade ago, Jasmine started working with houses, but in a different sense than HGTV viewers are familiar with. According to her LinkedIn, she was a real estate agent with Metro Realty in Boston for a year while she attended Northeastern University, where she studied Entrepreneurship and New Venture Management.
This was also where she met her husband, Brett Roth, though they had a slow start as roommates. Jasmine went on to work in staffing, human resources, and public relations.
2012: Jasmine quits her job and creates Built Custom Homes.
After graduating from the esteemed university, Jasmine found her rhythm working in corporate positions until she and Brett decided to build their own home, plus a second investment property in Huntington Beach, CA. And even though the two tried to balance their regular jobs during the week and spend weekends on construction sites, Jasmine knew she wanted to fully dedicate herself to the process.
Two years into the home reno process, she decided to quit her corporate job, and it was the beginning of an amazing passion. “I gave my notice, and two weeks later, I was in a hard hat on the construction site,” Jasmine told HGTV. “And I never left. I loved it.”
The 35-year-old eventually created her company, Built Custom Homes, which manages the design of new constructions with a focus on functional beach living.
2016: Jasmine films her HGTV pilot, "House to Home."
With her business in full force, Jasmine shared the new homes being built by her company on Instagram using her signature hashtags. And it would be these hashtags that would help TV producers become familiar with her work and reach out to her with an opportunity.
"At first, I was just trying to share what I did and build a brand, and make it pretty, so people could do what I was doing," she told HouseBeautiful.com
After filming a 2-minute video introducing herself and looping in HGTV producers about the work she had done for her mother-in-law’s cottage, Hidden Potential was born. But before Hidden Potential’s two seasons, there was the pilot called “House to Home” that premiered in April 2017.
Today: Jasmine continues adding new TV shows to her resumé.
In May 2018, Season 1 of Hidden Potential made its debut, attracting more than 10.8 million viewers, according to Discovery.com. Now, Hidden Potential is in the midst of Season 2 and Jasmine expanded it into a six-part digital series, Mind to Design—both premiered on June 3.
While fans wait to hear if Season 3 of Hidden Potential will happen, Jasmine continues to work on new projects, like HGTV’s special A Very Brady Renovation and the new home renovation competition series, Rock the Block.
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