As Fixer Upper fans awaited details about the official opening of Magnolia Press this October, Chip and Joanna Gaines surprised everyone with their next major project: a hotel. Bringing together their passion for home, hospitality, and restoration, the former HGTV stars continue to reimagine Waco in big ways.
Here’s everything you need to know about their new venture.
When is Chip and Joanna Gaines’ hotel opening?
In the midst of launching a new television network, expanding Magnolia Market at the Silos, releasing seasonal collections, and of course, raising five kids, the Gaines are also taking on the renovation of a nearly 100-year-old historic building. Although additional details are yet to be confirmed—like the official name—Chip and Joanna Gaines’ hotel will open its doors in 2021, and it'll be designed to make you feel like you're at home. Maybe your dream home, but still home.
“Home is a feeling, created by and for the people you love and share your life with; it’s a state of being known and loved just as you are,” Jo wrote on the Magnolia blog. “That is our dream for this hotel—that it would serve as an extension of the way we feel about our own home and all it represents to us, and that every guest who comes to stay would experience that same sense of belonging and community.”
Where is Chip and Joanna Gaines’ hotel located?
Since putting their central Texas city on the map with Fixer Upper, the couple has continued expanding their Magnolia empire in downtown Waco, and it’s also where future hotel guests will be checking in. Chip and Joanna Gaines’ hotel will be located at 701 Washington Avenue, near Baylor University and a few blocks away from Magnolia Market.
Their partnership with Chicago-based boutique real estate experts Adventurous Journeys Capital Partners ensures they won’t be alone in one of their biggest restorations to date. And despite us needing to wait more than a year for its grand opening, we can definitely expect to see shiplap incorporated into the design and of course, modern farmhouse décor.
So, what’s special about this hotel?
Formally known as the Grand Karem Shrine building, it was once a county office and has stood for almost 100 years. If there’s anything fans know about Chip and Jo, it’s their love of bringing older spaces back to life with a stunning vision and a fulfilling purpose—in this case, making it "sing again."
Stretching more than 53,000-square-feet, the property has “unique architecture” that will stay intact as it transitions from an empty office space to a Magnolia-approved boutique hotel. The Gaines will be including a rooftop terrace and a grand ballroom, plus, a convenient street-level restaurant and café.
Follow House Beautiful on Instagram.